10 Simple Ways to Boost SEO on Your WordPress Website
There are many ways to drive traffic to your website, but one of the most effective strategies is Search Engine Optimization (SEO). SEO stands for a collection of techniques and practices that can help increase the page rank in search engines. This increased visibility will not only boost site performance, it could also make it skyrocket!
If you're looking for simple improvements to optimize WordPress content on your own blog or online business, we have got 10 easy tricks just for you!
- Choose Your Hosting Provider Carefully
If you haven’t created your website yet, you may want to choose a host that is reliable and has an excellent reputation for performance. Even if it's already been established, consider switching hosts depending on their current performance. Our WordPress-specific hosting plans are the smartest choice as they offer incredible speeds with little downtime - we've got everything taken care of so all you have to do is create!
- Pick a Theme That’s Optimized for Search Engines
By picking the right theme for your site, you can save time and energy by avoiding unnecessary coding. This is because themes come with pre-built SEO features like clean code or easy access to meta tags that help boost rankings in SERPs. In addition, choosing a WordPress theme customization built of "SEO friendly" design gives you a head start on aesthetics as well since they are designed with layout and functionality already included.
- Use a Dedicated SEO Plugin
Installing WordPress plugins is the easiest way to add new features and functionality to your site. There are many options that can help you rank higher in search engines. It’s important not only for people who want to improve their SEO but also for those who just like easy ways of adding cool things to a website!
- Change Your ‘Permalink’ Structure
A great link can be the difference between a site getting noticed or not. Make sure you use clear, descriptive links that describe their content to help search engines make sense of your site and rank it higher!
- Create a ‘Sitemap’
Adding a sitemap to your website is one of the best ways for search engines like Google and Bing to crawl, index, and rank pages on your site. It’s an important tool because it enables crawlers to see all the content you have available so they can understand how each page relates with other sites linked from that page.
- Use Heading Tags Throughout Your Content
With heading tags, you can present the user with a more visually appealing experience. Using these formatting options in your WordPress editor will let you use different types of headings to highlight important sections and content on a page or post.
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- Build Your Content Around Keywords
Choosing keywords for your posts and pages is a popular way to catch the attention of search engine crawlers, so they can more easily find what you're talking about. It's important not to keyword stuff though - that means repeating your word too often in an unnatural or spammy way.
- Incorporate Useful Internal and External Links
Google and other search engines don't consider your website in a vacuum. Instead, they look at how well it's connected, both internally and to other sites. In addition to this consideration of "links," crawlers also appreciate content that is often referenced by others on the web as an important point-of-view or resource for information about supporting another site with links back into yours which communicates value!
- Use Responsive Design on Your Site
Responsive design is the new Google ranking factor and it should be a priority for all website owners. WordPress users have plenty of themes to choose from that will give them responsive features automatically, but they still need to do their homework by looking at each theme's SEO features as well.
- Focus on Quality Content
Google and other search engines are never content with a ranking algorithm. They're always trying to improve it by creating complex algorithms that help the most relevant and useful sites score highly. The specific rankings factors vary over time but this underlying the theme remains consistent: if you want your SEO efforts to succeed, focus on quality rather than trying to cheat the system or manipulate Google's robot crawlers into showing high page rank for low-quality pages
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