Best 15 Way to Improve Landing Page Conversion Rates
Yet our survey found sound the majority of marketers are not doing enough
to increase their conversion rates.
An average conversion rate being 26%, it's clear that 10% is way too low
and should be improved upon with new tactics or strategies, which might make up
for lost time spent on old methods.
We asked 50+ marketers to share their best tips for boosting conversion
rates on your landing page. From prioritizing content above the fold, to
monitoring customer behavior, we’re sharing their advice that will help you
improve yours.
If you want to complete the right way you need Landing Page
Design Services. Here are the best 15 way for you
need to know about for improve conversation rates.
1.
Research
what’s not working on your landing page
The fact of
the matter is that: “there are so many components that can impact the
conversion rate of a landing page.
Let’s
assume you’ve optimized the quality of traffic coming to your page and have
promoted an offer in order to bring people with certain demographics, Write
headlines that play to emotion.
So, what
could be the possible causes of a low conversion rate? What are some solutions
that you can try? Let's explore.
So why does
the conversion rate seem to always stay so low in your business or website and
how should we go about making it higher again if this is something for which
many people may want an answer today?
2.
Integrate
with Social Media
Imagine if everyone that visited your landing page shared it with their family and friends. Having your landing page go viral would be an awesome way to get more traffic and conversions!
Imagine if
your landing page was so good that it went viral and people who visited shared
their experience with all of their friends online. Wouldn't a surge in traffic
be the best thing ever?
Read More: Benefits of Laravel Development Services for Small Business
3. Monitor on-site behavior
You need to
be aware of what people do on your landing page before they convert. For
example, did you know that many visitors will scroll past the first five or six
headlines?
Jeff
continues: "I want to make sure that my top KPI matches user interactions.
For a large online car shipping company, we noticed attempted user interaction
on a non-actionable element below the fold."
4.
Include
relevant videos
One of the
ways you can keep your visitors engaged on a landing page is by adding videos,
according to our speaker.
It turns
out research shows that this tactic has been shown to increase conversions up
80%.
“One of the
ways you can really grab your visitors’ attention on a landing page is by
adding videos, and I think they’ll increase conversions rates as well.
A tactic like this could be worth 80 percent
more success for your business!
5.
Understand
user-behavior
SuperMoney's
expert, Olivia Tsang recommends that you use insight tools to see how visitors
are really using your website and collect user feedback. To this end, she
suggests Hotjar or FullStory.
6.
Introduce
live chat on your landing page
Live chat
is an excellent way to connect with your viewers and ensure they never have a
question go unanswered.
Live chat
is a great way for immediate customer service. Dave opines, "I personally
feel that including live chat will keep your customers on the site longer
because it's an easy and instant option to get in touch with someone."
7.
Create
a great pre-click experience
Landing
pages are not just about the prominent "call-to-action" or
"click me!" button. A good landing page that converts well is one
which offers a great pre-"click experience." For example, many sites
offer visitors an in depth look at their product before they click on it--so
you know what to expect and whether this will actually work for your needs
without having clicked anything yet!
8.
Make
your landing page copy flow
The copy on
your landing page is the way you communicate with visitors.
The words and phrases that you use are what will persuade people to sign up for a service, buy something from an online store or donate money; yet many businesses ignore this all-important aspect of design until it’s too late because they're intimidated by writing in general.
9.
Think
Responsive
A responsive landing page is a website that can be viewed uniformly
across all devices (mobile, desktop, laptop, Tablet).
A user will
feel like they are on the same site regardless of whether it's being accessed
from their work computer or mobile phone, which ensures optimum usability and
engagement for your company in any situation!
10.
Experiment
with floating coupons
Jeff Rizzo,
the founder of The Slumber Yard provides one simple answer to help you boost
your online business - a floating coupon.
He says
that this is by far his favorite conversion technique because it's so effective
and easy for visitors to see.
We tested
in-text buttons and a floating coupon, but the more popular option was our
float banner. Not only did we get a 27% increase on mobile with just this one feature alone, it also increased our
click-through rates by 12%.”
11. Run A/B tests regularly
A/B testing
is a technique that helps you determine what's going to be the most effective
way of attracting new customers by changing one thing in your landing page, and
analyzing which change had the best results.
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